How to Promote a Website’s Popularity?

Once your site is launched, half your battle is won. What lies ahead is the interesting and challenging part of the game. Learning the basics of HTML, creating pages etc actually gets boring for some and they leave it at that. But once you are beyond the basics, life gets better. The next step is promoting your website. There are various ways to do it.

Press-Release: There are various websites dedicated to press-releases and announcements. You can submit your site briefings to them. What you have to make sure is, that your press release is not a general, ordinary, uninteresting paragraph. In such a case these websites are most likely not to publish it. It has to have a niche, news-value plus useful and interesting content. Make sure of an informative yet interesting headline. Likewise for body copy. There are various websites dedicated to press-releases and announcements. You can submit your site briefings to them. What you have to make sure is, that your press release is not a general, ordinary, interesting paragraph. In such a case these websites are most likely not to publish it. It has to have a niche, news-value plus useful and interesting content Make sure of an informative yet interesting headline. Likewise for body copy.

Link Exchange: Exchanging links with sites of similar/ complementary theme is the single most important and guaranteed technique to attain link popularity and move up in search engines. You must try and link to relevant sites as far as possible. You should also make sure that link pages of your own site are categorized properly and that they do not have more than 25 links on one page.

Writing Articles: Write articles related to your main theme and post them to articles’ directories. There are many websites exclusively dedicated to articles. You can use articles available on such websites on your website, which may have been written by webmasters like you and me, and can post articles which other people can read or reproduce on their sites. The more people re-print your article on their sites, the better. It gives you the advantage of one way linking. The webmasters who use your articles, will in reciprocation place your sites link at the bottom of article along with your name.

You can also promote your websites by hiring professional companies, who will do all the above and more for you and will charge you a certain amount for it. Some use software, some claim to do it manually. Depending on your budget you hire them. There are many more ways in between to promote your sites further which you learn as you proceed. Be sure about one thing, having a website on the net is pointless unless its reaching your target audience. And for it to reach them or have surfers visiting your site, promoting your site is a must.

Online Marketing Training – Essential to Internet Marketing Success

Did i hear you say you want internet marketing success? But are you ready for online marketing training?

It does not cease to amaze me that most new entrants into internet marketing want internet marketing success without online marketing training.

I think this must be as a result of misconceptions about internet marketing, that there is a “gold mine” somewhere or everywhere on the internet just waiting to be plucked.

My dear prospective internet marketer, let me state categorically that there is no “gold mine” hanging loosely everywhere or anywhere on the internet, waiting to be plucked.

What happens is that sometimes, a few prospects without adequate online marketing training get lucky with some specialised and restricted knowledge gained or acquired and make some $$$ and this information gets round. They are usually never consistently lucky and hence such successes are temporary and are not sustained.

Another reason may be due to the hype by various “get money quick schemes”. These are mere marketing gimmicks.

It should be realised that Internet Marketing is a body of knowledge just like other courses such as medicine, accountancy, pharmacy, law, architecture, offline marketing etc for which people study and even obtain degrees before practicing.

It certainly will be ridiculous to expect success in these other fields of endeavour without sound studies.

Having settled the fact that training is crucial, the next thing is what sort of training is essential?

Essentially, online marketing training can be classified into two: Formal and Informal.

The informal training entails picking up relevant information in the course of your browsing and otherwise, in relation to the subject (Internet Marketing) in question.

On the internet, such information can be gotten or “learnt” on forums, various relevant websites, via e-books etc.

The formal training involves actually joining an online marketing training program or undergoing a course where internet marketing concepts and practices are formally taught.

My recommendation?

Given the benefit of hindsight, i would advise any new entrant into internet marketing to first of all arm himself with at least a first degree (university) or its equivalent. For the exceptional ones, a slightly lower educational qualification may do.

The educational qualification is necessary as a sound background for the prospect to grasp all the information (sometimes technical) he has to contend with in his march to success in internet marketing.

It is also important, as a basis for him to be able to chun out reasonably good articles in his niche as this is a very vital part of internet marketing. “Garbage In, Garbage Out” is a common saying which in this context presupposes some background knowledge and information from which you can now reproduce good content if your reliance is not to be on “duplicating content” or outsourcing your article generation.

Experience in whatever your field of endeavour is, is crucial in giving that required hands on knowledge and information base which you can then build upon.

Armed with the above, you are now in a position to imbibe and succeed with the various knowledge and information passed across to you via formal online marketing training, which i recommend. Essentially, formal combined with informal training seems best.

Where people get informal training alone, you will often hear them say they would have achieved success much faster if they had a mentor (formal training).

The advantages of formal online marketing training are too numerous and not the subject matter of this article and so we can only take a sneak peek into these here and they include:

=> Speedy realisation of targets or personal goals as you avoid the pitfalls of others.

=> Help in identifying legitimate and effective homebased business opportunities

=> Provision of a sound and tested internet marketing system which can produce desired results.

=> In some cases, provision of an already fully loaded money-making website ready to start taking orders and making money.

=> Provision of a forum where cross exchange of information can take place amongst newbies and internet marketing gurus alike and so where ‘grey areas” can be cleared.

=> An efficient support system which further answers specific questions the “trainee” may have.

=> An e-manual detailing various up-to-date internet marketing strategies which the “trainee” can deploy to get good results.

=> The presence of other “trainees” which provide that “school” environment which quite often propels one to action to achieve greater successes.

I can go on and on but as i said earlier, that is not the main subject of this article.

Some of the advantages listed above can only be gotten from formal training programs as opposed to formal training courses and definitely not through informal training and so i would recommend formal online marketing training programs which are also more “practical”, over the formal training courses and also definitely over informal training.

Above all however, i would recommend combining both formal online marketing training programs and informal online marketing training to achieve the desired result.

This essentially is because internet marketing covers a wide area and it is just not possible for its coverage within a formal training program. At best, such programs will only act as a springboard upon which you can now leap to internet marketing success.

Moreover, internet marketing is dynamic and new concepts and practices are emerging daily and you can only keep up with these changes through your individual effort in various informal online marketing training fora.

What perhaps scares away most prospects from formal studies is the thought of hard work and no money attached.

Let me however clarify that the hardwork is what you will still have to go through anyway, to achieve internet marketing success but is even made simpler by assistance received in the course of study.

As to the monetary aspect, while there is no specific monetary gain attached to the online marketing training programs, you get to start making money based on your deployment of the knowledge you acquire and this happens as fast as you can learn and put these into action.

Earning while(through?) learning is an apt description.

4 Basic Tools You Need to Build a Successful Internet Home Based Business

Deciding to build an internet home based business was probably one of the most important decisions in your life. So you want to do everything you can to make certain your business gets off to a good start.While success is 1% inspiration and 99% perspiration, as the saying goes, here are four basic tools that will help make building a profitable and sustainable internet home based business a little easier.A WebsiteFor home based internet business owners, a website is something you must have. It serves at the central point of your business. Not only can you sell products and services from your website, it also functions as a business card to potential clients and makes it easy to interact with your customers.Getting a website is a straightforward process. You’ll need to purchase a domain name and web hosting, both of which are readily available at reasonable prices on the internet. Most web hosts offers one click installation of popular website management software which allows you to spend less time getting your website up and running and more time building your internet home based business.Social Networking PresenceThe number one rule in business is to go where the customers are. And on the internet, your customers are hanging out in social networking hot spots such as Twitter and Facebook. In order to network with them, you also need to have active profiles on these websites.Does that mean you need to be there twenty four hours a day, seven days a week? Of course not. Even spending just fifteen minutes a day updating your profiles with helpful information will go a long way towards establishing your expertise in your field and getting the attention of potential clients and business partners.Task Management SoftwareGoals are the lifeblood of your internet home based business. Without clearly defined goals, your efforts at building your business will be unfocused and possibly ineffectual. There is nothing worse than charging head long in one direction only to find out it is the wrong way to success.Every day you must take action on your goals and the best to keep track of the activities you need to do on a daily basis is to make good use of task management software, such as This software is an internet to-do list that you can access any time you are online. So whether you are working from home or an internet cafĂ©, you’ll always be able to take care of the tasks that help your business succeed.Knowledgeable MentorLast, but certainly not least, it is important to have someone in your industry that you can turn to for helpful advice about running your home based internet business, especially if you are just starting out. In multilevel marketing, this would be someone in your up-line.Don’t be afraid to ask plenty of questions and to put their advice to good use. They’ve already dealt with the situations you are facing and can be an invaluable source of help and support.Building a successful internet home based business requires that you use the right tools to get the job done. Coupled with dedication and fortitude, these four tools can help you achieve the level of success you are striving for.

Five Areas to Evaluate in Home Based Businesses

Okay, so someone just approached you the other day and asked you to take a look at something “so amazing and incredibly important”. Somehow you feel like you have an idea of where this is going but you can’t really say NO because the person is your friend, co-worker, neighbor or a stranger who just gave you a very sweet complement.So, “that” someone’s enthusiasm and “your” curiosity, force you to take a look at “that” something… Sure enough it is about a home based business and it starts like this: RIGHT COMPANY, RIGHT INDUSTRY, RIGHT PRODUCT, RIGHT COMPENSATION, RIGHT SYSTEM, RIGHT TIMING, and before going any further you lose interest.Question is: why do you lose interest? Well, only you have the answer to that. Some people say “I have been pitched so many times by those get-rich-quick schemes and I am not a fool!” Others say, “it sound too good to be true!” So, because we tend to be protective of ourselves, we give up on the quest and choose to accept the mediocrity that we live in.Here is the deal: There are opportunities to make money from home. And there are real home-based business opportunities. You just have to find them.But how do you spot one? According to Harvard Business Review, there are five areas you must evaluate whenever you are taking a look at a new career or a business opportunity:I. THE INDUSTRYWill you be providing SOLUTIONS to REAL PROBLEMS or NEEDS and not just luxuries? Are these problems and needs affecting a large group of people? Is there a trend that predicts that you will continue to provide these solutions for a long time?In short, there must be a need and a marketplace for what this business is operating. If your new career will be in an industry that is not expanding, sooner or later competition will clog the market and you will have to be very good at what you do otherwise you will not make it. Case in point: Remember when real estate industry started? You could make lots of money selling real estate even if you were not so good because there was less competition. Today, you have to be a very good sales person and a good expert to sell homes.To conclude here, you must provide solutions that improve the quality of life and provide peace of mind rather than more headaches. People are concerned about quality not quantity.II. THE COMPANYYou need to evaluate three things here:1. History: How long has the company been in business? If it is a start-up company, you are taking major risks because, first they have to meet market acceptance before they can market their products or services. If it has been around for a while chances are it will be here in the long run provided the market isn’t saturated2. Future: Is the company public or private? Public companies also trade their shares in the stock market which can be a good way to predict where the company will be in the future. If the company has been around at least five years and is publicly traded in the stock market, it has to be legitimate for two reasons:a. Being public means you report your claims to the public and you must be honest otherwise you will go down.b. The federal government would never let a company that is illegal operate for such a long time if it is illegal.3. Credibility: What do third party sources say about the company? What do the media say about the company leaders and their marketing strategy? If you have just received information about a company from the company website, it makes sense for the information to be convincing because it was provided by the company itself.III. THE PRODUCT/SERVICEA lot of people fail to evaluate this area because most of them are hyped in how much money they can make selling the product or service. Three things you must make sure to evaluate here:1. The Price: Is affordable? If you have a great product and the price is too high, you will shrink your market. Remember, your potential customers are the people that can benefit from your product or service. Most companies offer great products but their price is very high and the only way to afford it is to sell it. If a product can’t be purchased alone by the middle income family, you are going to sit on them before you can sell them. If your product is better than the one sold at Wal-Mart, but it is more expensive; no one will buy it – they would rather go to Wal-Mart so they can save!2. Uniqueness: This is one of the biggest problems that many people fail to study before jumping in home-based business. For instance, if you were approached by company XYZ to be their marketing agent. But they offer the same product that company ABC, MNO and JKL or at least products that solve the same problem, then you are in for competition.3. Easy to Use: Your product can’t require any add-ons otherwise you will have trouble selling. For instance, if you sell cell-phones but your customers have to also busy service from you, they can’t use Verizon or Sprint, and then you will limit the number of people that can buy your cell-phone. It is not “convenient” to buy a video phone, for example, if the only way to enjoy it is for everyone you call to also have a video phone.If your product is not affordable, unique and easy to use, you have to be a sales person to convince others that what you are offering is better than what they are already using or what they can get for cheap at some store.IV. THE COMPENSATIONYes, we are talking about money here. How much, how fast? The traditional way of living is working for someone else. But with a home based business you are the boss. So, how much money you can make and how fast depends on how much work you put into your business. When it comes to network marketing, you have to be careful not to be involved in a pyramid scheme. A company that uses pyramid scheme has the following characteristics:1. Associates are PAID FOR RECRUITING others as well as for selling products2. Offers rewards/points but NO REAL MONEY for selling or recruiting others3. Downlines can NEVER MAKE MORE money than their uplines.Look, if you sold one product, you should get paid for it. If you sold 20 you should get paid even more. If you have an upline who sold one bottle, for instance, and you sold 30, it is not fair if they make more override commissions on the 30 you sold than you do simply because they are above you. That is why people say you make money off of others. So beware of that…V. PERFECT TIMINGIn the real estate you have heard it is LOCATION, LOCATION, LOCATION. In the world of business however it is TALENT and TIMING. Timing, however, is more important that talent because if you are at the right place, at the right time you can be an average person and make real good money. But if you are at the right place at the wrong time, you must be TALENTED (meaning, a good sales person) if you want to make any money.Sometimes, we get hyped by new companies because they promise massive success if you get in at the “ground floor” of the company – but the industry has been around for a while. Truth is, what is so different about this new product is what will determine its success. People don’t buy companies anymore. Brand names don’t mean anything anymore, people want products and services that are cheap and they actually work.

Legitimate Home Based Business – Ensuring a Lawful Enterprise

Given the current economic climate around the world, finding a legitimate home based business to build a secondary income is more important now than ever before. Part of the reason for them becoming popular is because they are thousands of business opportunities to make money, while enjoying the flexibility, convenience and relaxation that comes from working at home. So what are some areas that you need to keep in mind when first getting started?Before getting carried away with launching your business and the enthusiasm that comes with a new venture, it is important to ensure that yours is a legitimate home based business. For this, it is necessary that undertake all legal responsibilities and complete all the official paperwork before you actually begin working. Putting off these processes can cause a lot of problems later and can cause great damage to your finances if your business runs into trouble with the tax authorities.Tax related concerns are of primary importance when it comes to running a business. The governments of almost all countries around the world offer a number of benefits to those individuals who choose to establish a business. Home based businesses are classified under the same category as those of small scale indigenous industries and most governments introduce special packages to encourage the growth of more such establishments. Hence, if you complete the legal paperwork appropriately and fulfill all legal requirements, you are eligible to apply for a number of useful schemes and tax cuts from the government.Many people starting a home based business are of the opinion that they do have to maintain their finance books meticulously if the income generated does not qualify under even the minimum bracket. This misconception is known to create a variety of problems later in the period of your business if the government comes calling. It is very important to document and provide your income statement when filing your yearly income tax. One suggestion is to use the variety of online available software like Quick Tax that can help you keep track year around of your books.Many companies face issues regarding liability and copyright infringements and as a result, can prove to be extremely problematic. To prevent against these, it is important to create a legally recognized identity for your business opportunity. Whether you register your venture as a corporation or a LLC depends on your situation, but registering the business early on is a must in order to safeguard your interests. At some point, your may need to seek the professional services of a professional accountant.Different states require different categories of licenses or certificates that authorize their legally approved right to conduct business and sell goods and/or services to others. As these laws vary from state to state, it is the business owner’s responsibility to find out whether the state requires a business license or a reseller’s certificate. For any of these documents, you need to apply to the government and the details regarding the same can be found out through researching online, visiting a government office or enlisting the help of a local business agency.After you find a legitimate home based business, ensure that you are aware of any local and federal tax laws that may impinge your home business. After that, I have found that most state and federal tax laws usually work to your advantage with the numerous tax deductions by having a home based business. In reality, the backbone of the economy is usually the small businesses of many countries.

3 Advantages of Working With a Local Internet Marketing Agency

There are many challenges that face local businesses, from competing with other companies to dealing with fluctuations in the local economy. Successful local businesses are always looking forward and planning ahead so they can take on these challenges.

Another challenge that faces business owners is selecting the company to invest their local Internet marketing dollars with. With so many options out there from small, local boutique Internet marketing firms to mega marketing agencies, it can be difficult to narrow down which firm they should work with.

To provide some perspective for these business owners, below are three solid reasons why they should hire a small local agency instead of one of the mega agencies that has a laundry list of giant companies and recognizable brands on its client list.

Mega Internet Marketing Agencies are Expensive.

Chances are if your company is a small business, your marketing investment faces certain budget constraints. One of the benefits of choosing a small local marketing firm over one of the mega agencies is that the local firms have far less overhead and staff and can offer more competitive pricing.

Depending on the size and scope of your project, it’s not uncommon for mega Internet marketing agencies to command monthly retainer fees in the $5000 to $10,000 range. If your business needs a more budget friendly solution, a small, boutique Internet marketing firm is most likely the best choice.

Local Agencies Understand Your Local Market.

If your business is aiming its marketing efforts toward local consumers, having a firm in your area manage your online marketing program is a wise decision because they know the market. Firms in your area understand local consumers and what appeals to them because they themselves are local consumers in your market!

Hiring Local Benefits Your Local Economy.

Local businesses who invest in local service providers such as online marketing are positively impacting their local economy. Marketing firms in your area hire local employees who spend those dollars with other businesses in your area, and some of those dollars might make their way right back to you. So when you hire local, you’re re-investing in your local economy by keeping those marketing dollars right in your own back yard.

There are a myriad of benefits when you choose to work with a local marketing agency. Small firms are more budget friendly, understand your target market, and provide a boost to your local economy.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.